Caution: Twitter Mistake Number Five That Might Make Your Followers “Unfollow”.

Sadly, today is the last day of my rant against twitter malpractices. I know, I know… we all wish this could continue but all good things must come to an end.You're probably all breathing a sigh of relief, but it's not over yet. Not before I let loose one last time on my final rant.

So here goes the last and most excruciating of all Twitter Faux pas….

Posted in , , , , , | Leave a comment

How To Put Your Prices Up Without Causing A Riot!


In my last post we talked about the need to put our prices up to pay for promotions, rather than risk taking the cost of them from our profit margin ... and I promised to show you how to put your prices up without causing a torrent of moans and grumbles from your clients, didn’t I?

So let’s get started.

Posted in , , , , , | Leave a comment

The Real Secret To Getting Facebook To Work in Your Salon

With Facebook we tried literally everything. We went to all the seminars and did all our homework. We were sending out all kinds of hints and tips…making it more about the customer than us, pictures, questions…you name it we did it!

Then the odd time, and I mean the occasional time we would post a special offer and get very little response. It was really frustrating … our likes were static and so were our offers and yet we were pouring everything into Facebook and using every magical formula going.

Posted in , , , , , | Leave a comment

Looking For Some Marketing Inspiration In Your Salon? Try These 4 Ideas


I was talking to a salon owner friend of mine a while back and she told me that things were a bit flat and was wondering what to do. We chatted about a few things and I asked her whether she was using all the tools available to her on her salon software system? It turned out she wasn't so we got her booked in for some online training and she worked out a plan of action. The results were almost instantaneous. She did an SMS promo which got her 34 bookings within 2 days. She setup an Open Day for the first week of June that has got all her clients really excited. The best thing was that just by getting started on some of these ideas she was now really motivated about her business and this was spreading to her team.

Posted in , , , , , , , , , | Leave a comment

How The Threat of Staff Tribunals Saved My Salon…

Sometimes we get shaken in our business and that is what motivates us to move forward. If I am perfectly honest I was shaken. A few years ago, I found out that one of my girls was not doing her job. She was answering the phone and turning clients away even when she had availability. Basically, she was being lazy. It took me a while to realise but when I did I had a lot of proof. I was upset that she would go behind my back; this was someone that I trusted in my business. Doing the last thing I would expect from any of my valued members of staff.

Posted in , , | Leave a comment

Search

The Leading Salon Software Company and Online Bookings in the UK and Ireland. Template Adapted by Josema.