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We all know as salon and spa owners how useful it is to ask, "Where did you hear about us?". It gives you an indication as to how effective your marketing is and which clients are generating the referrals.
The difficult part is tracking it. As part of your client card on Phorest's software, we track the "Where did you hear about us?". Here's a breakdown from over 1,000 salons in the UK and Ireland and the best ways of getting your salon found and building your brand.
About four weeks ago in my last Phorest blog post I opened
your eyes to the best way to grow your business which was to
focus your attention on your existing clients and ...
1. Help them to spend more and
2. Visit the salon more so they can spend
their money more often.
Like any business, your clients are what keep your business going through good times and bad. While some may be painful to deal with, you can't afford to lose a single client. Follow these 8 simple commandments and you will build loyal and understanding clients that will want to come back to your salon again and again... and again.
Summer, a season associated with heat and fun. There's a sense of optimism in the air as everybody waits standing by the window hoping the sun appears for their after-work and weekend fun.
The question is are you standing by the window waiting for after-work and weekend clients? You can't control the sun but you can be proactive and use SMS to get bums on seats and purses opened. Here's some SMS ideas to create a sales heatwave in your salon this summer and increase your revenue.