When we decided to expand we weren’t sure where to expand to. There are so many things to consider with relocation…not least, how your clients might react! On top of all this you have to find something that is in line with the picture you have in your head of how the salon should look. For us, this meant we had to take our time finding the right place. It also meant we had to use our imaginations, because when we did find the place it in seriously awful condition.


The thing I wanted were:

Like everyone, when tough times came along we were scared, we weren’t really sure what to do. Everyone was panicking and it was hard not to join in. We decided that we wouldn’t be victims of the bad news. It was tough in the face of all the scare-tactic media, but we were adamant that we were going to hold onto image.

One of the big things that we started to do was to change our mind set. For me that was a lot about leading by example. The girls that join us today feel as if it has always been this way. But, we have not always been so fearless. The thing is to realise that you can have whatever it is you want in your business; you just have to step up and be brave enough to ask for it. It’s hard at first, but once you start it just gets easier and easier.

I used to hate asking customers for things like testimonials or even to buy a product. I used to think it was cheeky to ask. I’d get embarrassed at the thought, but then…

Admittedly this can be a sensitive issue… we found this out the hard way when we sent out a personalised mother’s day message to our Zanadoo users and got back replies along the lines of:
“That’s be great if I had a mother, Mine died in 1986, do your research!”

This week boost your online bookings by letting your clients know that they could win a trip to Ballymaloe if they book an appointment in your salon before Thursday 21st of June.

Many years ago ... a few months after I introduced a computer system into my salon and started measuring my business properly I realised I had a team member who was growing her client numbers and takings quite rapidly.
Naturally I wanted to reward and encourage this behaviour so I sat her down, said 'well done' and gave her a pay rise. We both left the meeting feeling good and that was that ... or so I thought!!

Thinking of setting up an SMS campaign ? Remember these four golden rules to make SMS Marketing more successful for your salon.